The brand strategy has been comprehensively upgraded, and Hefei Hanbei Intelligence has officially rebranded as Hefei Guanqi Intelligent Technology, charting a course for medium- to long-term development.

Release Date:

2026-07-17

Author: Guanqi Intelligence

　　In January 2022, the former Hefei Hanbei Intelligent Technology Co., Ltd. completed its business registration name change and officially adopted the new brand name “Hefei Guanqi Intelligent Technology Co., Ltd.” At the same time, it registered two categories of trademarks—GQY for mechanical equipment and GQAY for transportation vehicles—and carried out a comprehensive upgrade of its brand identity, product packaging, and external marketing systems. The company established the core brand positioning of “Guanqi Smart Manufacturing: Green Industrial Power,” providing a unified brand image to support market expansion both domestically and internationally. Founded in 2020 under the name Hanbei Intelligent, the company initially focused on the sales of gas‑related equipment and industrial electrical control systems. Following two years of technological accumulation and market development, its business scope expanded to include intelligent robot R&D, integrated circuit design, and import‑export trade. As the original name no longer aligned with this diversified business portfolio, the company initiated a brand‑rebranding project, as documented by Tianyancha.

　　During its brand‑upgrade process, the company systematically reorganized its product portfolio, establishing three core business segments: green industrial power solutions, smart IoT equipment, and intelligent inspection robots. It standardized product branding, technical specifications, and after‑sales service protocols, built a new official marketing framework, and updated its corporate website, product brochures, and international‑trade promotional materials. Two newly registered trademarks now cover the company’s key product categories—machinery and transportation equipment—providing robust intellectual‑property protection for forklift power systems, inspection robots, electric components for new‑energy vehicles, and other offerings, thereby mitigating risks of market counterfeiting. Following the rebranding, the company aligned its strategic direction, transitioning from a pure equipment trader to an integrated smart‑technology enterprise encompassing R&D, manufacturing support, digital services, and import‑export operations. It has also ramped up investment in the independent development of embedded software and integrated circuits, reducing reliance on externally sourced complete systems.

　　Following the implementation of its brand upgrade, the company has seen a marked increase in market recognition. Within the province, leading forklift manufacturers and overseas trading partners have uniformly adopted the “Guanqi Intelligent” brand‑collaboration logo, while all tendering processes and trade‑show promotions now leverage the new brand framework. General Manager Liu Yuhuan explained the brand’s essence: “‘Guan’ signifies industry‑leading quality, and ‘Qi’ represents a benchmark in the sector; our vision is to become the premier service provider in the niche market of green industrial equipment.” The Science and Technology Department of Shushan District commended the company’s branding‑driven transformation and recommended it apply for Hefei City’s SME Brand‑Cultivation Program, offering guidance on trademark and intellectual‑property filings. Over the next three years, Guanqi Intelligent will continue to deepen its presence in two key markets—domestic industrial green‑transformation initiatives and Southeast Asian export trade—leveraging its proprietary technologies and brand strengths to steadily expand its market share.

Empowering the transformation of local manufacturing, Hefei Guanqi Intelligent provides low-carbon power solutions to numerous forklift manufacturers in Hefei.

Focusing on smart inspection scenarios within industrial parks, the prototype of Hefei Guanqi’s compact intelligent gas safety inspection robot has successfully completed testing.

Empowering the transformation of local manufacturing, Hefei Guanqi Intelligent provides low-carbon power solutions to numerous forklift manufacturers in Hefei.

Focusing on smart inspection scenarios within industrial parks, the prototype of Hefei Guanqi’s compact intelligent gas safety inspection robot has successfully completed testing.

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